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AlphaTauri F1 team makes switch to new Visa Cash App RB identity

The former AlphaTauri Formula 1 team has formally confirmed the change to its new Visa Cash App RB identity, with a launch event scheduled for Las Vegas on 8 February.

Although not mentioned in today’s announcement the Faenza outfit is also using the VCARB acronym, and it’s understood that it might eventually be revealed as the type designation of the RB chassis, with a final decision yet to be taken.

As reported last week the proposed Racing Bulls team name, which had been in the frame at one stage, has not been used.

Visa is the first global sponsor of both Red Bull-owned teams, and thus its logo will also appear on the RB20s of Max Verstappen and Sergio Perez, as well as on the F1 Academy entries for both outfits.

The deal represents Visa’s first major new sponsorship agreement for 15 years, while Cash App had an earlier involvement with Red Bull that was announced in 2021.

Previously known as Minardi and Toro Rosso, the Italian team is moving away from the AlphaTauri branding that it has used for the past four seasons after the end of its sponsorship deal with the clothing company.

Today’s announcement featured only the new name, title sponsors and logo, and next month’s Las Vegas event will see the unveiling of the car livery and the overalls to be worn by Daniel Ricciardo and Yuki Tsunoda.

“It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s F1 story,” said CEO Peter Bayer.

Source: Autosport

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