The new identity was originally flagged in the FIA entry last month as Stake F1 Team Kick Sauber.
That remains its official full identity – including the Kick Sauber chassis name – but the Swiss outfit will use the short version on a day-to-day basis.
The team had to find a new name for the next two seasons after its contract with Alfa Romeo was not extended beyond 2023 ahead of the arrival of full Audi branding in 2026.
Stake and Kick, which share common ownership, both featured on the car last season, with the latter taking priority in Australia, Spain, Belgium and Qatar. A special Kick livery was used at Spa.
The team is planning a high-profile launch of its new C44 in London on February 5, while rap singer Drake, an ambassador for Stake, was involved in today's social media activities associated with the name change.
Team representative Alessandro Alunni Bravi hinted that was just the start of an ambitious activation programme with the new identity.
"Last season represented the start of Stake's journey in F1, and the brand's new role headlining Stake F1 Team represents the natural and exciting next step on this path," said the Italian.
"Stake not only successfully tapped into F1's growing fan base to enhance its own community, but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1.
Source: Autosport