In its various guises, Sauber has launched its cars in Austria, Germany and, most often, Switzerland, with the 2023 C43 unveiled in a joint ceremony in Zurich and the team’s headquarters in Hinwil.
But the outfit has never lifted the covers in the UK, something that will change ahead of the 2024 season.
Speaking at the Autosport Awards, Bravi said: “On the 10th of December, as soon as the FIA will publish the entry list that we will of course announce the new team name.
“I think will be a surprise and we cannot wait to start the partnership with our new partners. We will have, I think, a really fresh approach in terms of communication marketing and we will do a launch of the car here in the UK.”
Sauber will run under a new name next year after ending a six-year relationship with Alfa Romeo, five of which saw the team compete under the moniker of the Italian manufacturer.
“This year, we concluded our successful partnership with Alfa Romeo. And for 2024 we will, of course, have a different team name,” he added.
“As you know, in Formula 1, the team name is also the pending foreign commercial partnership. We don't want to disclose anything more tonight.”
Source: Autosport