Joining the initiative from British Cycling, where he has been Head of Performance Pathways for the past five years, Stanton has extensive experience in developing elite talent.
But he’ll be swapping two wheels for four in his new role, working alongside Hintsa Performance to deliver this programme, which is now focusing on choosing the first group of young drivers to work with.
More than Equal aims to help identify, develop and support female participation in motorsport, and was founded by 13-time grand prix winner David Coulthard.
It has already undertaken significant work to design the structure of the programme, intended to offer tailored support for a cohort of young female drivers as opposed to a vast majority of motorsport’s current elite athlete training that focuses solely on male drivers.
Stanton, who will spearhead the team, has spent 20 years as part of the Olympic and Paralympic system in the UK.
He has operated in several different roles, from being a practitioner on the ground as well as a coach, right through to being a performance leader in both sport science and as the Head of Academy at British Cycling.
But what attracted him to the world of motorsport and More than Equal, and how will that experience feed into his new role?
“It’s different from anything I’ve done before,” he said. “The opportunity to take the knowledge that I’ve gained from working in the Olympic and Paralympic system and apply it to a system that’s relatively undeveloped felt like a challenge I couldn’t ignore.
“Whether it’s on two legs or on four wheels, the principles are the same. You’re trying to maximise people’s potential and that’s an exciting opportunity to do something in a new field.
“The chance to work with More than Equal, who are going to be pioneers in this space, was really something that I couldn’t pass up.”
Source: Autosport