Steiner's forthright style of management has become something of a cult sensation since the launch of the highly successful Netflix series Drive to Survive, and has become the subject of multiple internet memes as a result.
This has led to Steiner becoming a household name, and CBS has acquired the Italian's services as a non-writing producer for a TV comedy series as it seeks to base a character around him.
CBS is understood to be in the early phases of production, although Steiner has explained he is currently unaware of any progress with the development of the show.
"I don't know what is happening," Steiner replied to a question about the show's progress. "I mean, I spoke with CBS, but there is nothing, [at the moment].
"I'm just a producer if there is something in the moment. I spoke with them - months ago that was done - but nothing at the moment. I think they try to do something, but nothing is happening at the moment right now."
Source: Autosport