In addition to the special focus on Las Vegas, the multi-year deal covers the Austin, Miami, Montreal, Mexico City and Interlagos events. Amex will also be a supporter of the female-only F1 Academy series.
The deal is the first new sports sponsorship programme in a decade for the financial services company, which has enjoyed long involvements in basketball, golf, tennis and football.
Amex card members will have special benefits such as pre-sale access to tickets and additional on-site benefits at races.
The company's chief marketing officer Elizabeth Rutledge made it clear that F1’s increasing audience was what appealed.
“The F1 fan base and viewership has grown exponentially over the past several years,” she said. “So we are thrilled to bring the exclusive access and unique experiences that American Express is known for to our card members and racing fans.
“The addition of F1 to our global portfolio of partnerships helps us continue to create meaningful value for our customers, in the areas they’re most passionate about.”
F1’s director of commercial partnerships Jonny Haworth suggested that it was a two-way street, with the sport also expected to benefit from the exposure that Amex can provide.
Source: Autosport