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F1 CEO Domenicali hails the role images play in engaging new audiences

F1 President and CEO Stefano Domenicali has emphasised the vital role images play in the storytelling of F1 and how they contribute to the growth in popularity among audiences of all ages.

Domenicali was speaking on the eve of the British Grand Prix at the London launch of a new book, Ferrari: From Inside and Outside. The book features the work of two of F1’s greatest photographers, Ercole Colombo and Rainer Schlegelmilch. Domenicali was part of Ferrari’s dream team with Jean Todt, Ross Brawn and Michael Schumacher that dominated the sport in the 2000s and team principal until 2015.

‘I came into Ferrari knowing already both Ercole and Rainer as they were the ones capturing for supporters and tifosi the best pictures and the best moments of racing,’ he said. ‘Before I knew them, before my professional experience in F1 began, I was watching F1 through their eyes. They became very important people in the world of F1, through the fact that they were always able to capture the right moment with the right tension that you can feel also from looking at a picture.

Source: Autosport

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