Vice president of motorsports Reid Atherton made the comments after it was announced on the Friday ahead of the Le Mans 24 Hours that the Austin track would take over the WEC's US round from Sebring following the conclusion of its three-year contract.
The 1 September event will form part of an expanded eight-round calendar that includes new rounds in Qatar and Imola, with Interlagos returning for the first time since 2014.
COTA last staged the so-called LoneStar Le Mans six-hour race in 2020, having previously been a fixture on the calendar from 2013 to 2017.
Speaking to Autosport, Atherton said: "It’s a great addition to our major events schedule with NASCAR, MotoGP and Formula 1, to add the World Endurance Championship to the fold is a critical piece of the puzzle.
"It’s one major event each quarter, so we’ve got a really well-spaced out schedule."
Atherton, previously commercial director for McLaren's IndyCar effort, said staging an IMSA SportsCar Championship round on the same weekend, as happened in 2013-16, was "definitely a topic of conversation".
"Up for discussion, but definitely an opportunity and we would value that addition to the weekend," he said.
"I think it’s a matter of just making it work for both IMSA and the WEC."
Source: Autosport