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Groupon, the global marketplace that aims to offer users some of the best online deals, recently featured an offer that was too good to be true. After Dutch anti-piracy group BREIN flagged an illegal IPTV service on the platform, Groupon reportedly took swift action to remove it. BREIN credits this rapid response to its new 'Trusted Flagger' status under the EU’s Digital Services Act (DSA).
In addition to tackling infringing content at the source, copyright holders are increasingly focused on the platforms where these services are advertised and promoted.
These advertisements increase the exposure of illegal services, including pirate IPTV subscriptions. Additionally, advertisements on mainstream sites and platforms can give the impression that these pirate services are legitimate deals.
Dutch anti-piracy group BREIN is one of the organizations that scours the web for these types of pirate ads. This includes monitoring the traditional advertising platforms such as Google, but also indirect promotion hubs such as Groupon.
Groupon offers its users a wide variety of deals, and BREIN recently spotted one for an IPTV service that was too good to be true. BREIN reported its findings to Groupon, which took “almost immediate” action, according to the anti-piracy group.
BREIN does not name the IPTV service, but the only Dutch IPTV-related advertisement we see on Groupon is for OpliTV. This now-removed deal offered a 32% discount on top of an already extremely cheap annual plan.
Needless to say, these types of services have serious drawbacks. They may be linked to criminal activity and can be pulled offline at any minute, for example, which may also make them rather expensive in hindsight.
BREIN is pleased with Groupon’s swift action, noting that this is essential to stop promotions for these types of services.
“It is crucial that online infringements are stopped quickly to prevent irreparable damage. This is especially true for well-known, legal platforms where consumers can be confused about the legality of the offering,” BREIN notes.
Interestingly, BREIN suggests that its status as “trusted flagger” under the EU Digital Services Act helps to get intermediaries to act quickly.
“This swift action underscores the importance of the BREIN Foundation’s status as a ‘Trusted Flagger,’ which requires intermediaries to take action as a matter of priority,” the anti-piracy group writes.
BREIN officially received the trusted flagger status last September which raised its profile. According to BREIN Director Bastiaan van Ramshorst, this immediately made a difference.
Speaking with TorrentFreak, Van Ramshorst says that intermediaries such as Groupon now treat BREIN as a trusted party, which typically means that takedown notices are handled with priority, as the IPTV example shows.
The rapid takedown does not prevent similar deals from showing up at Groupon, however. While writing this article, we spotted a deal for another dirt-cheap IPTV service that offers access to 29,000+ channels. According to Groupon, this ‘hot’ deal has been sold more than 1,000 times already.