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MotoGP to have new logo next year under brand revamp

The MotoGP world championship will have a new logo at the end of 2024 as part of ongoing plans to revamp the series' brand identity, Autosport can confirm.

Dorna Sports, MotoGP's commercial rights holder, has been playing around with the idea of revamping its brand identity and introducing a new logo since last year.

However, it was not until pre-season testing in Qatar in February that Dorna communicated its plans to the series' teams.

Dorna's chief commercial officer Dan Rossomondo intends to show off MotoGP's new logo in November.

While this development comes in the wake of Liberty Media's 86% acquisition of Dorna, which is set to be closed by the end of the year, the revamping of MotoGP's brand identity is unrelated to this.

Speaking exclusively to Autosport at the Spanish Grand Prix, Rossomondo said: "This renewal is, above all, about who we are and how we project ourselves.

"MotoGP is this incredible spectacle that we saw two weeks ago, in Austin, and we want to represent ourselves to the world in this way.

Source: Autosport

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