Celebrating the moment. For every team, there is always a moment in the season when it is appropriate to do something special, something extra, especially when the championship takes place not far from the brand's headquarters.
For DS Automobiles, which has been running jointly with the American company Penske Autosport since last season, the Monaco race is geographically the closest to Stellantis Motorsport (located in the Paris region). As a car manufacturer, DS also finds the Principality a perfect setting for welcoming customers, prospective customers and friends of the brand.
All these factors provide a great opportunity for DS Penske to stand out from the crowd, with electric single-seaters specially decorated for this eagerly-awaited weekend. The two DS E-TENSE FE23s will be clad in deep black with gold logos, earning them the title of 'Grand Gala' for the weekend. For the Franco-American team, the aim is to pay tribute to the luxurious outfits worn at Monegasque parties, but also to one of the most legendary races in motorsport.
"For this special and unique round, we have designed cars that are just as unique," says Eugenio Franzetti, Director of DS Performance. "Inspired by the gala evenings typical of the Principality, our cars also wear their black tie and dinner jacket for this special occasion. We have not only created a special livery for our cars, but also overalls and helmets inspired by this concept.
"In addition, the DS 7 E-TENSE 4x4 360 in which our drivers will be travelling to Monaco will also feature this design. Finally, for collectors, a magnificent poster will be produced by the Automobilist.com website. It will be available just after the race, so that everyone can keep a souvenir of this unique moment."
Source: Autosport