The WRC Promoter is keen to improve the championship’s ability to tell stories to its viewers during events and has appointed a special consultant who will begin work on the team radio concept from next month’s Rally Portugal.
Live team radio is utilised by several motorsport categories, with F1's incorporation of it on the broadcast hugely popular among its audience.
In the WRC, every stage is currently broadcast live through Rally.TV, but viewers only hear from the crews at stage ends, and when action or incidents occur during a stage, the audience is often left in dark as to what has happened.
“We need to take a bit more of a direct role in storytelling and we need to integrate ourselves a bit better,” WRC event director Simon Larkin told media including Autosport.
“I think we need to find different opportunities to bring the characters out of the drivers rather than going to them 20 seconds after they have finished a stage.
“We have a new concept for next year that we’re working on with the teams and the manufacturers for more data out of the cars, more live interaction between the crews and their teams.
“At the moment, these are very expensive rally cars and my rental car has better connectivity than these very expensive rally cars.
“It is all there on the cars and I think there is a better technological story we can tell about these cars and what goes into them.
Source: Autosport