Hewlett Packard announced it is set to join Ferrari as its new title partner, renaming the official team name to Scuderia Ferrari HP in what has been called a "multi-year" deal.
The American technology company and its distinctive blue logo will feature on Ferrari's F1 livery from next week's Miami Grand Prix onwards as well as on its team kit and overalls. The title branding deal will also extend to Ferrari's F1 Academy and Esports programmes.
"Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation," said Ferrari CEO Benedetto Vigna.
"In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together."
Vigna's HP counterpart Enrique Lores added: "With technology, performance and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit.
Source: Autosport