Liberty Media announced earlier this month that had acquired 86% of Dorna Sports in a blockbuster deal worth €4.2 million, which it hopes to finalise by the end of 2024.
While the American media giant has yet to discuss what plans it has to grow MotoGP’s popularity, it is likely its efforts with Formula 1 will act as the blueprint.
Speaking ahead of this weekend’s Americas Grand Prix – a key market for MotoGP – Gresini Ducati rider Marquez is enthused by Liberty’s takeover given what it has done with F1.
“Of course, I’m happy with that news because what they did in Formula 1 was super big and it was a huge difference,” he said.
“So, they are the specialists of course, but the target is to appeal to those young generations, to create big names here in MotoGP like for example in the past when it was Valentino [Rossi], [Dani] Pedrosa, [Jorge] Lorenzo, [Casey] Stoner – all big names who appealed to more people.
“This will be a matter of investment, investment in MotoGP and investment in growing the show. All these things will arrive in the future.”
Source: Autosport