The famous Italian manufacturer has been linked with a return to the World Rally Championship following reports in Italian media last year. The marque is the most successful in WRC history winning 10 constructors' titles (1974-1976, 1983, 1987-1992).
Lancia is undergoing a revival as an automotive brand under the Stellantis Group and in February it launched its new all-electric Ypsilon hatchback.
The marque has now relaunched its HF (high fidelity) brand that featured on title-winning cars; the Fulvia, Stratos and Delta of the past that ran under the HF Lancia Racing Team, founded by Cesare Fiorio in 1963.
The reimagined HF logo will appear on Lancia's high-performance road cars, beginning with a special HF edition of the Ypsilon planned for 2025.
Speaking at the launch of the HF brand, Lancia’s CEO Luca Napolitano suggested the manufacturer is looking into a return to rallying, although its full intentions remain unclear at this stage.
“At the occasion of the debut of the movie Race for Glory [a film about Lancia's fight with Audi for the 1983 WRC title] in the major Italian theatres, I am delighted to unveil the new HF logo, which will make its debut on the New Lancia Ypsilon HF, before being used on the future high-performance versions of the brand,” he said.
“After the presentation of the New Lancia Ypsilon, the first car of the brand new era, today we take another step ahead in the path to Renaissance, to emphasise the brand’s most brutal and radical soul and its commitment to focusing on performance models.”
Source: Autosport