Binotto has been out of the spotlight since he left Ferrari at the end of the 2022 season, following a difficult campaign for the Maranello-based squad.
He had been linked with several opportunities in F1, including with Alpine and Audi, but has elected to switch focus to the automotive world instead.
Binotto has been announced as the new managing director of Italian company TEXA, which is the Italian acronym for Electronic Technologies for Automotive.
The Treviso company, founded in 1992, is best known as a world leader in vehicle diagnostic tools.
However, it also has interests in exhaust gas analysers, stations for air conditioning maintenance and devices for remote diagnosis, for passenger cars, motorcycles, trucks, agricultural and construction vehicles, along with boats.
In his new role, Binotto has been entrusted with the strategic coordination of its ambitious E-Powertrain division, which is aimed at designing, producing and supplying new automotive components for electric vehicles – and especially high-performance sportscars.
Source: Autosport