Quadrant, which was launched by Norris, his management company ADD and the Veloce media concern in November 2020, says it has closed “a seven-figure investment round to fuel its growth ambitions.”
The brand has its own clothing line, produces social media content, and is involved in gaming and esports.
Norris’s new business partner Lenney, better known as WillNE, has a total of over seven million subscribers on his two main YouTube channels.
"Quadrant is going from strength to strength and it’s so exciting for me to see the team grow and create awesome moments for fans year after year,” said Norris.
“This announcement is a great way to kickstart 2024, enabling us to supercharge the company and give us the best chance to fulfil our lofty ambitions."
"I am thrilled to have the chance to be a part of the exciting journey that lies ahead with Quadrant,” said Lenney.
“Having been a fan of the brand since its conception, I am confident that we can work together to elevate it to the next level and provide real value to the Quadrant audience."
Source: Autosport