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Whisper retains Channel 4 F1 deal until 2026

TV production company Whisper has retained its deal to generate Formula 1 coverage for the UK’s Channel 4 until 2026 after winning a “very tough” tender process.

It was originally announced in July that Channel 4’s free-to-air contract, which ran to the end of the season, had been extended for another three years.

Channel 4’s works in parallel with that of Sky, as it does in other sports such as cricket, but it has its own production team and talent.

Despite being the incumbent since 2016 Whisper had to go through a tender process alongside potential replacements before retaining the deal.

As well as race highlights Channel 4 will continue to show the British GP and its practice and qualifying sessions, with its programmes fronted by Whisper co-founder David Coulthard and Steve Jones.

The broadcaster says that this season C4F1 “will be relaunched, with new features and additional talent being connected to the show.”

Whisper is also addressing sustainability, and it’s claimed that this year will see a 50% reduction in its F1 carbon footprint compared with 2022.

Expanding on its plans Channel 4 added that “late-night highlight shows will be presented from an innovative, immersive studio location in the UK, while European races will be presented from the F1 paddock.

Source: Autosport

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