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Audi brand will not be part of new Sauber F1 identity from 2024

Sauber says that Audi will have no presence on its rebranded Formula 1 car next year, but insists there is no watering down of its works plans for 2026.

The Hinwil-based squad announced last year that it would become the Audi works team in 2026 when new engine regulations come into play.

With its current title sponsorship with Alfa Romeo coming to an end this year, it will have a new naming partner and is expected to change to the Sauber brand for 2024 as it continues its long-term project.

But while the blank sheet for next year could give it an opportunity to give Audi some profile, Sauber has made clear that the choice has been made for the German manufacturer to not have any public presence until 2026.

Asked by Autosport about the possibility of the Audi name or logo appearing before its official entry, team principal Alessandro Alunni Bravi said: "No. Audi will enter in 2026.

"Commercially speaking, it is important to have a big bang in 2026, not to dilute the Audi involvement with the team. So, we will continue as Sauber, based on the heritage of the group."

As reported by Autosport last week, Sauber is expected to announce a new title sponsor and its official team name next month, as it transitions away from its partnership with Alfa Romeo.

Alunni Bravi added: "We already planned the next step. And of course, we signed that title partner already at the beginning of 2022 for the next two seasons.

"The FIA will publish the entry list of 2024 around the 10th of December, and we will also communicate at that time, not before, who will be the team name for the next two seasons and the title partners for our team.

"We have everything clear for the next two seasons. And I want to reiterate they are not two transition years. They are two years that are part of a long-term project that needs to bring the team to the next level."

Source: Autosport

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