This weekend, F1 owner Liberty Media realises its long-held ambition of bringing the world championship to downtown Vegas, with a layout incorporating a large section of the gambling haven's Strip.
Befitting Vegas' status as an entertainment capital, F1 pulled out all the stops to put on its very own Super Bowl, replete with the glitz of an ambitious opening ceremony on Wednesday and the glamour of numerous PR and fan activations across the city's many casinos.
Not every driver is a fan of having to jump through extra hoops to please F1's bosses and sponsors, with world champion Max Verstappen fuming that he felt like a "clown" during the glitzy opening ceremony.
"For me, you can all skip these things," the Red Bull driver said. "It's not about the singer, it's just standing up there, you look like a clown."
Countering the Dutchman's view, Alonso felt that F1's massive buy-in into the event, reportedly north of $500m, and its coup to have permission to race on the Strip deserves the additional effort from the drivers.
"I have to say that I think places like this one, with the investment that has been done and the place that we are racing, I think it deserves a little bit different treatment and a little bit of extra show of what we did today," Alonso said.
"I'm okay to do extra for this type of event."
While Ferrari driver Charles Leclerc felt Wednesday's packed schedule was "a lot", he agreed that it was a one-off opportunity for F1 to cater to a different audience.
"It's a lot. But I think if you don't do that here, you don't do that anywhere," he said.
Source: Autosport