As is well documented by now, Liberty Media has driven large worldwide growth of F1, with Netflix series Drive to Survive seen as the catalyst to its international expansion.
The American owners have particularly focused on exploiting their huge, untapped home market, adding races in Miami and this weekend's returning Las Vegas Grand Prix to tip the balance to three yearly US rounds.
Ahead of Vegas' landmark extravaganza, American business channel CNBC has documented how F1 is capitalising on its "moment" in the country, and where it can possibly go from here, in the hour-long documentary Inside Track: The Business of Formula 1.
"Ever since the takeover of Liberty Media six years ago of this sport has grown and surged in popularity, especially in the United States" CNBC business reporter and documentary host Sara Eisen explained in a chat with Motorsport.com/Autosport.
"Valuations for teams are now reaching billions of dollars, something we had never seen previously. We really follow the money here on CNBC and that is what we were hoping to look at.
"So I set out on a journey to look at the business story of F1 itself, how they've been able to do grow the sport, particularly in America, and on how the teams work.
"They added Miami last year and now Vegas is emblematic of the growth of the sport in this country and what Liberty Media has been able to do for F1. So, that's why we timed the documentary to come out around the Las Vegas Grand Prix."
Eisen travelled to various F1 races to speak to the sport's biggest movers and shakers, including team bosses Toto Wolff, Zak Brown and Christian Horner, F1 CEO Stefano Domenicali and Liberty Media CEO Greg Maffei.
As F1 teams have grown to companies easily employing over 1,000 people, Eisen found them not too dissimilar to the usual subjects that CNBC covers.
"What surprised me is that in speaking with Zak Brown and Toto Wolf and Christian Horner and Gunther Steiner, all of those team principals, they're CEOs and they run their companies like global businesses, just like I talked to CEOs of Coca Cola or Bank of America on CNBC," she said.
Source: Autosport