The folk who create the F1 world feed are always looking for new camera angles with which to entertain the fans, and the latest owes a debt to MotoGP.
First tried in F1 on the nose of Carlos Sainz's Ferrari at Zandvoort last year, and seen again on Lewis Hamilton's Mercedes over the Japanese GP weekend, the gyro camera keeps the horizon steady and gives a clear impression of the angle of the car in banked or cambered bends.
The technology comes straight from MotoGP, where similar cameras compensate for riders leaning into corners.
"Our whole philosophy is to try and introduce something new as soon as possible," says F1's long-time head of onboard Steve Smith.
"Just to give it a bit more excitement really, give a different view, a bit of a different perspective.
"We're constantly looking at ways we can bring something new, but after 30 years it's very difficult to find new positions!"
The Sony-built gyro camera is an example of that search for new ideas.
"This project initially started because of Zandvoort and the banked curve," says Smith. "We wanted to demonstrate the angle of the banking.
"They use a camera in MotoGP where the rider leans over, but the horizon stays level. We have a close relationship with MotoGP, and we share technical projects and information to enhance the sport for both F1 and MotoGP.
"So last year we asked MotoGP if they could lend us a couple of cameras. And we ran one on the Ferrari nose at Zandvoort, and it was a resounding success, and well-received.
"It is gyro operated, but it's not on a gimbal like most gyro cameras. When you see the car go round the track, it won't move, it'll stay static.
"It's all done electronically, so the sensor is much bigger than the lens and so it moves around the sensor, as opposed to moving physically. It's very tricky."
Source: Autosport