Analysis by Buzz Radar, a social intelligence company of social media patterns, has highlighted how the 2023 campaign has triggered a dramatic U-turn in F1’s impressive growth in recent years.
In a case study that it published on Thursday, titled Have we reached Peak F1?, Buzz Radar’s analysis suggested that the boom of 2022 – boosted by the dramatic 2021 title fight and new car rules – may well mark a high-point of interest in F1 for a while.
Having used a combination of human analysis and AI data to look at F1 on social media over the past decade, which included analysis of 70 million fan posts, it found that the championship had suffered its first decline of interest in a while.
Its data suggests that social media mentions of F1 were down 70.2% in the first five months of this year compared to the same period in 2022, with new followers down 46.29% and social reach down 64.10%.
The figures for January to May for the past three years are:
In the report, Buzz Radar concluded: “The data comparison between 2022 and 2023 revealed significant drops in the overall mentions of F1, along with dismal numbers in the growth of new followers of high-profile accounts.
“The reach of F1-related content across various social platforms has also receded, in stark contrast to the steady progress observed yearly before. But, the declining numbers are only one part of the story.
Source: Autosport