Racewear giant PUMA created over 100 bespoke race suits, tailored to the actors' frames, plus hundreds of racewear items for the production of Gran Turismo: Based on a True Story – the new motion picture which is based on the unbelievable true story of a team of unlikely underdogs – a struggling working-class gamer, a failed former racecar driver, and an idealistic motorsport executive. Together, they risk it all to take on the most elite sport in the world.
Gran Turismo: Based on a True Story is all about the 'Gamer to Racer' journey, which is reflected by Puma's own leading role in the motorsport world.
Using its expertise in sportswear, PUMA blended the worlds of physical and esports competition, collaborating with professional teams to help improve performance, and in turn PUMA has fortified its status as a market leader that resonates with a modern digital athlete that also strives to take their talents to the track.
This programme is strengthened by PUMA's near 40-year presence in motorsport, while the PUMA is now a key figure in the pinnacle of motorsport working with superstar drivers and teams.
"I think back in the day, it was a business case of working together with the best car manufacturers in the world, and an area where we had the opportunity to really impact and become more or less the first sports apparel brand entering that area," says PUMA Motorsport's Head of Marketing Mathias Wendholt.
"Nowadays, providing race gear to the teams and to the athletes, it's not just developing a race suit - it's more than this. We have our own factory in Italy that specialises in developing the best race gear for the best teams on the grid.
Source: Autosport