It was chosen via a fan vote that was launched over the weekend of the Monaco GP.
Gulf was keen on the eye-catching experiment it conducted at Monaco in 2021 when a partner of McLaren, but the company added a twist by leaving the final choice up to Williams fans and running it at a different series of races.
The four options created by the Williams marketing department were called Heritage, Contemporary, Visionary and Bolder than Bold.
The first was somewhat reminiscent of the 2021 McLaren livery and reflected Gulf’s long history in the sport and its legendary stint in sportscar racing with Ford and Porsche. The other three were all modern interpretations of the Gulf theme.
At the project launch team boss James Vowles indicated that he liked the Heritage option best, but in the end, fans chose the Bolder than Bold version in a narrow victory over Heritage, with more than 180,000 votes cast across the three knockout rounds.
The new look was unveiled in London on Tuesday evening and will be previewed on a Williams show car at the Goodwood Festival of Speed this weekend before being applied to the race cars for Singapore and the two events that follow.
“This competition was an incredible opportunity for our fans to actively engage and shape the visual identity of our team,” said Vowles of the outcome.
Source: Autosport